A model displays the collection of Italian luxury brand Diesel at its China's first flagship shop unveiling ceremony, at Henglong Plaza on November 26, 2005 in Shanghai, China. (Photo by China Photos/Getty Images)

A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A Wiesel combat vehicle of the German Bundeswehr armed forces takes part in a demonstration for visitors prior to military exercises on September 28, 2011 near Munster, Germany. The Bundeswehr has instituted far-reaching changes in recent years, including an end to compulsory military service. (Photo by Sean Gallup/Getty Images)

Pfc. Sebastian Rodriguez, machine gunner, Weapons Platoon, Lima Company, 3rd Battalion, 3rd Marine Regiment, Marine Rotational Force – Darwin, fires an M240 machine gun during a night squad-attack exercise, here, May 22, 2013. (Photo by Sgt. Sarah Fiocco/U.S. Marines)